How a Bothell Real Estate Agency Reclaimed 20 Hours Per Week
AI-powered lead response and CRM automation for a busy independent agency
20+
Hours saved per week
< 5 min
Lead response time
+34%
Quote-to-close rate
!The Challenge
A five-agent real estate agency in Bothell was losing after-hours leads to larger competitors who had dedicated staff answering inquiries 24/7. The team spent 3–4 hours daily on manual CRM data entry, follow-up emails, and coordinating showing appointments. They estimated they were missing 30–40% of inbound leads entirely.
→What We Built
We deployed an AI agent that responds to new inquiries within 5 minutes, qualifies leads with personalized questions, and automatically books discovery calls on the agent's calendar. A second automation syncs all activity into their CRM, generates weekly pipeline reports, and sends follow-up sequences for leads that go cold.
The Results
- Eliminated manual CRM entry — data syncs automatically from email, website forms, and calls
- After-hours leads now receive an AI response within 5 minutes, 24/7
- Automated 3-touch follow-up sequence for every new lead
- Weekly pipeline report generated automatically every Monday morning
- Team freed from repetitive tasks — now focused entirely on client relationships
Technologies Used
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